TAG Team
Where academic brilliance meets artistic imagination — meet the team behind TAG Tuition’s art-led, inspirational learning.
Amy Biggadike - Founding Director
Cambridge-educated, creative educator, and founder of TAG Tuition.
Amy has spent over a decade tutoring, inspiring, and mentoring children across every syllabus and age group- from early learners to Oxbridge hopefuls. Her teaching experience spans the globe, and her mission has always been clear: to help every student shine academically and creatively in an environment designed around curiosity and confidence.
A graduate of the University of Cambridge (BA & MA Cantab, English), Amy’s career began in journalism as a Food and Arts Reviewer before she channelled her passion for language and creativity into education. She speaks French fluently and continues to draw from her literary and cultural background to bring learning vividly to life.
Today, Amy leads TAG Tuition’s creative direction; writing and curating the TAG Tuition Workbooks, which translate the brand’s classroom expertise into art-led, project-based learning for families nationwide.
Dr Bea Wilford - Academic Editor & Designer
Cambridge scholar, writer, and designer behind TAG’s creative identity.
Bea has lectured at City, University of London, and King’s College London, where she also earned her PhD in English Literature with a specialism in the fourteenth-century dream vision Piers Plowman. She holds a BA from the University of Cambridge, and her academic interests span medieval literature, contemporary fiction, and film. She’s currently writing about the visionary cinema of Powell and Pressburger.
In addition to her academic background, Bea is an accomplished illustrator and designer, responsible for the distinctive, story-driven artwork and layout across TAG Tuition’s Workbooks. Her design philosophy brings the texts to life, merging scholarship, imagination, and accessibility for a new generation of learners.
Pepper - Chief Morale Officer 🐾
Pepper is TAG Tuition’s beloved Black Cockapoo mascot and a familiar face (and tail) in our classrooms.
She’s full of energy, adores children, and has an unerring instinct for when someone needs a little encouragement.
When she’s not chasing balls, she’s “reading” books, quite literally as she’s been known to steal them straight from the library shelf!
