Our Ethos

Where Creativity Meets Inspirational Academia.

After years of watching students underestimate their potential, TAG Tuition was founded with one clear mission: to create a space where every child can truly thrive. A place where learning feels inspiring and imaginative, yet rigorously academic. A place where confidence grows alongside curiosity.

Founded in Blackheath, London, TAG Tuition began as a small classroom with a big idea: that when children are taught creatively, they not only achieve higher results, they fall in love with learning itself.

Our lessons and workbooks combine the best of academic structure with the freedom of artistic exploration, helping students see learning as an adventure.

From daily homeschool lessons and after-school tuition to clubs and holiday programmes, we nurture both the scholar and the dreamer and our students explore everything from Archaeology and Anthropology to Zoology and even Zenography (the study of the planet Jupiter!).

The TAG Approach

Our ethos is rooted in three guiding principles:

  1. 🎨 Creativity with Purpose: every lesson blends imagination with intellectual challenge.

  2. 🎓 Academic Excellence: we aim for the highest results, nurturing skills that lead to scholarships and lifelong success.

  3. 💫 Confidence & Curiosity: we teach children to believe in themselves, think deeply, and approach challenges with joy.

This unique combination has helped TAG achieve a 90% scholarship pass rate with our one-to-one students; a reflection of our belief that when learning is creative, confidence follows naturally.

From Full Classrooms to Accessible Learning

After years of full waiting lists and pre-bookings stretching years in advance, Amy realised that the demand for TAG Tuition’s approach far exceeded the capacity of her classrooms. Determined to make her lessons more accessible to families across the UK, she began transforming her carefully structured lesson plans into beautifully illustrated, self-led workbooks.

Perfect for 7+, 11+ and scholarship preparation, or simply for ambitious, curious learners who love to explore ideas in depth.

✨ Discover the full collection below and bring the magic of TAG into your home.

Explore Our Workbooks →